The Ordinary Foundation With An Extraordinary (25,000) Waiting List

Via- Refinery29
Pin your ears back, makeup connoisseurs. The hot selling foundation of this month has been launched recently and it has already garnered a waiting list of 25,000 people.

When it comes to makeup, you know that the most crème de la crème product is your foundation. It’s either your best friend or your foe. It’s either everything or nothing at all. You can dig me when I say that the task of finding your one-true-pairing in this world of endless foundations is no cake walk. A foundation that feels like your second skin and lasts post-lunch hours is no short of a dream.

Consequently, the most of us are persistently on the hunt for a new foundation, our one true soulmate. Nevertheless, the wait is finally over. The luxury beauty brand- The Ordinary, launched two new foundations under its range of skincare products this April. Creation of Brandon Truaxe, The Ordinary took the beauty industry by storm when it launched its no-frills skincare range last year. The brand made its way to the top in no time, thanks to its high quality ingredients and refined formulations for under $7.

Colours has (or debatably have) arrived! All 42 of them! Colours is an evolving collection of colour formulations from The Ordinary. The offering begins with lightweight Serum Foundations and highly-pigmented Coverage Foundations with each form available in a comprehensive shade range across 21 shades. Serum Foundations are very low in viscosity and offer moderate coverage that looks natural with a very lightweight serum feel. Coverage Foundations contain higher pigment levels in a non-oily cream texture but still offer a smooth finish that avoids the heavy makeup look that can make skin appear more aged. The pigments used in both formats are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. Both formulations offer SPF 15 protection that’s mineral-based and avoid the use of chemical sunscreens entirely. The formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union initially while regulatory processes for claiming SPF in other markets are carried out individually. Serum Foundations: £5.70 (UK)/$6.70 (US/CA); Coverage Foundations: £5.90 (UK)/$6.90 (US/CA). (Hint 1: it’s April 1st. Hint 2: Monkeys are always late. Hint 3: It’s all coming mid April because everyone wanted pumps instead of droppers and caps 🙈) 🐒❤️

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on

Dubbed ‘colours’, the brand’s Serum Foundation is perfect for lightweight medium coverage whereas it’s Coverage Foundation is right for a more pigmented look. Offered in 21 shades, both products have the goodness of SPF 15 and a whole host of skincare benefits. We guess, then, it won’t be wrong to say that The Ordinary’s foundations are anything but ordinary.

If you want to get in on the action, you better get in line by signing up here, after all some things are worth the wait.

Sign Up For Our Email:
Be In The Know With Our
Empowerment Newsletter
Follow Us

Join The Conversation