NOVEMBER 2019 – Ruma Devi For The Social Lit

The courage to breakthrough a chain of traditions, combined with her love for Indian weaves has put the spotlight on the award-winning fashion designer famous for Rajasthan’s patchwork and threadwork designs. Meet Ruma Devi, our cover star for November and the shining light of hope who transformed the lives of more than 22,000 women of Barmer. With a single thread of well-thought ideas, Ruma Devi revolutionized the future of the women of her community by blessing them with opportunity and growth via a medium of apparel design. If this isn’t religion and devotion, we wonder what is?

The 30-year-old school dropout was recently awarded the 2019 fashion design prize by Textile Fairs India — a platform for manufacturers and buyers. And while she has travelled to Germany, England, Thailand and Sri Lanka for fashion shows, her heart still lies in Barmer.

“My traditional wear, my yearning for Barmer can never waver. Its uniqueness has made me what I am today. I can never outgrow Barmer or my desert state. That is why I decided to locate my new shop, launched last year, in Jaipur instead of Delhi,” she remarks.

READ: 15 Most Powerful Young Women Of Jaipur

Photography: Mohit Singhal
Location: Grand Uniara


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