If you’re a lover of traditional handicrafts, delicate floral prints, and all things natural, Fabindia is most probably one of your favorite brands. Founded over 50 years ago, the brand focuses on traditional techniques, skills, and hand-based processes. It is also the largest brand in India to do so and supports over 55,000 rural craftsmen and women by connecting them to urban markets thus ensuring employment and income in these rural areas, and also sustaining India’s traditional handicrafts in the process.

Fabindia’s belief in all things clean, natural, fresh and simple is what sparked the creation of Fab Cafe- Fabindia’s latest venture. Fab Cafe is Fabindia’s very own chain of bistros. With locations in Mumbai, Pune, Bangalore, Delhi, Chennai, Hyderabad, Chandigarh, Amritsar, Kolkata, Trivandrum, Coimbatore, Indore, and Lucknow, the cafe finally has a venue in Jaipur. Fabindia has close ties with Rajasthan as the state is well known for its handicrafts, and its launch in the land of deserts was highly anticipated and long overdue.

In fact, Fabindia launched their very first Experience Centre, and not just their cafe, in the Pink City. Located in GT Galleria, the Experience Centre strives to provide a holistic experience to its customers and has a little something for everyone. It comprises of a Fabcafe, Tug Bug, a wellness centre, an interior design studio, and an alteration studio. 

Fabcafe adds a contemporary touch to a largely Indian-themed menu. It features a minimal, sophisticated, yet gorgeous decor and aims to use largely natural ingredients like ghee, hearty grains, and unrefined jaggery. The cafe has a dedicated vegan menu and all the dishes are prepared using local and organic ingredients. Fabcafe personifies all the values Fabindia stands for.

While you enjoy a rendezvous with an old friend at the cafe, or simply relish some me-time with a hearty meal, the kids can have a blast at Tug Bug, a space designed especially for children. Tug Bug strives to inculcate an interest in non-technological activities like storytelling, puppet shows, painting, handicraft, clay modeling, recycling, gardening, and reading. Thus, children get an opportunity to step away from screens and go back to our roots.

Fabindia’s interior design studio is Nirvana for lovers of all things ethnic and classy. Minimal, timeless pieces ranging from curtains to furniture are certain to catch your attention and you will definitely find something that enhances your home or office.

Take a trip downstairs to Level 0 and you will find Fabindia’s very own organic store or the wellness centre. The store offers an array of organic foods and personal care products. Fabindia is all about healthy and conscious living, and this store is a testimony to that fact. You will come across a wide variety of products—pulses, pickles, herbal teas, honey, salad dressings, flour, spices, dried fruits, ghee, oils, jams, healthy snacks and so much more. Basically, it’s an entire grocery store full of organic goodies. Fabindia’s range of personal care products includes face washes, body lotions, soaps, scrubs, oils, shampoos, conditioners, fragrances, lip balms, and under-eye gels. There’s so much natural goodness to choose from, and all of it very affordable.

Of course, the Experience Centre would be incomplete without a Fabindia store, which offers a lovely range of the brand’s clothing. The store has an extensive collection of comfortable kurtas, flowy dresses, and cozy shawls for women, and dapper nehru jackets, formal shirts, and smart churidars for men. The kids’ collection features bright, vivid colors that your little ones are going to love. The Alteration Centre is where you can get your apparel or furnishings altered to fit your requirements.

All in all, the Fabindia Experience Centre in Jaipur offers an immersive, multi-faceted experience that is so much more than just retail. In the age of e-commerce, the brand has tried to do something unique and has succeeded in its initiative. You can eat, shop, and participate in fun activities with your kids, all while being friendly to the environment and the thousands of artists and craftspersons this brand supports. It is a wonderful place to visit with your family on a weekend and ranks high on our list of recommendations. The Experience Centre is open every day from 10 am to 8 pm.