Redefining the world of handcrafted luxury, All Things Barcode (ATB) was born out of a humble desire to curate things that speak to the people. With a three-woman army and three million dreams, ATB is off to a great start and all set to capture the luxury segment of Jaipur with its gorgeous apparels, intricate jewellery, contemporary home décor and an undeniably thoughtful storyline. In a recent conversation with the young & super-passionate founders of All Things Barcode, we delved into the thoughts, ideas and stories that went behind the making of this brand. Keep reading to unleash how All Things Barcode was born to life.

BRAND STORY

INCEPTION

All Things Barcode was born as a consequence of conversations over coffee (and wine). Even though the brand specializes in design, it goes way beyond design. All Things Barcode aspires to create a contemporary Indian way of dressing, living and looking at the world. Inspired by the namesake paradise, and keeping up the tropical mindset all year round, ATB is curating a lifestyle tailor-made for the modern Indian who has a fit for the smaller details. Foraying into the world of design, the brand recently set up its first-ever pop-up at The Junction, New Delhi.

THE IDEOLOGY

OWN EVERYTHING YOU SEE

All Things Barcode was curated with a humble ideology to initiate a collaboration between three sectors and have it all under one roof to present a one-stop concept store for handcrafted luxury. Right from the intricate coaster to the sturdy desk they’re working on, you can own everything you see in the store.

At ATB, personal style is highly treasured and the underlining motto remains to enhance self-expression by creating thoughtful pieces that customers will cherish for generations to come. With India being the playground, the brand seeks inspiration from the rich Indian culture and meticulous silhouettes, moulding it all into designs that are larger than life.

“ATB is for people who have a taste for designing, the kind of people who possess a taste for the finest of the fine things in life, the people who have an eye for one particular detail. I want to pamper such people with my details.”

All Things Barcode is for the contemporary customers who seek to establish a connection with the things they acquire. Moving away from hasty and obsessive purchases toward more considerate acquisitions, the customers at All Things Barcode make their own rules and care about where their things come from.

VISION

“Designing and producing the finest of the fine things, that every customer who leaves our store does so with a smile and a new perspective towards the world of design.

Power to us, Power to you”

–ALL THINGS BARCODE

ACCOMPLISHMENTS

Working from cafes in and around Jaipur, the founders of All Things Barcode have built relationships with the cafes and the things happening around them. Adding another feather to the cap, the brand has already been offered to organise a pop up at Café Quaint. By the next five years, the brand aspires to launch its flagship stores across all the major metro cities of India.

BRANDS UNDER ALL THINGS BARCODE

AIKO

Founder: Akanksha Bhardwaj

Evocative of love and affection, Aiko aspires to dress the modern Indian woman in utmost extravagance. Embracing modern fusions, this brand is breaking the stereotypes and redefining luxury in terms of comfort.

JEWELLERY BY SANSKRITI

Founder: Sanskriti Khandelwal

Featuring intricate designs and unmatched excellence, Jewellery by Sanskriti is for the contemporary woman who aspires to stay close to her roots and adorn accessories that speak for themselves.

NIVAAS BY SANJOLI

Founder: Sanjoli Patni

Embracing artful designs and elaborate detailing, Nivaas by Sanjoli is a home décor label for the modern homes who seek to upkeep a spirit of bonhomie. From coasters to cushions and everything in between, Nivaas features home décor essentials curated to embellish Indian homes.

VISIT ATB AT COLORSTROKES

MEET THE FOUNDERS

With Akanksha being the fashion designer, Sanjoli being the interior designer and Sanskirti as the jewellery designer, All Things Barcode is a three-woman army led by a common mission to create designs that speak for themselves. The brand found its identity as a collaboration between minds and talents, which is rightly proven by the fact that every great design or tiny detail you witness at All Things Barcode has been curated by its founders.

EDITOR’S PICK

INDIGO CO-ORD SET

From brunches to boardrooms, this laidback yet a la mode co-ord will take you places. While the artsy prints keep up the sass, the tie-waist ensures the ideal fit. Dress it up or dress it down, as you please.

LONG KUNDAN CHANDBAALI

Chandbaalis are our top favourites all throughout the year. With an intricate detailing, this long kundan chandbaali is undoubtedly a fresh take on the classic design. Team it up with minimalist ivory or deep blues and turn heads everywhere you go.

BARREL MONEY BOX

Saving your pennies was never this interesting! With a handsome natural wood finish, this centrepiece will surely lend an artsy feel to your drawing room, while constantly reminding you to store the loose change.  

MAXI LADY

Twirl all through the weekend in this summer wardrobe essential featuring the rose print and a tie-waist for added comfort. While the comfy cotton will keep you fresh throughout the day, the moody mustard will up your style game this summer.

FUSION BAR STOOL

Breathe a bit of fresh air into your décor with this fusion bar stool in a rustic look. In a thoroughly modern colour, this number will complete the look of any contemporary breakfast bar. Making a bold statement in a large or cosier space, it will even manage to juxtapose a luxurious décor in a vintage manner.

FLOWERTOP WITH BAALI

Featuring a delicate flowertop and a minimal jhumki, this earring is undeniably the head-turner of 2018 wedding season. The subtle play of colours will surely add the much-needed oomph to any outfit.

COSMOS MAXI WITH ORGANZA SLEEVES

Breeze in and out of special gatherings in this style-savvy maxi featuring organza sleeves. With floral patterns in soft cotton, it flows outward from the yoke and can be paired with flats for the day and pumps for the night. This one’s surely a keeper!

THE PURPLE HANDLE- HANDBASKET

From confectionaries to collectibles, this traditional handbasket can be the perfect place to store all your baubles. The hand painted detailing makes it the perfect tabletop accessory for modern homes.

KUNDAN BRACELET

Up your bling quotient this wedding season by adorning this gorgeous kundan bracelet that also doubles up as a choker. With intricate peacock detailing, this bracelet-cum-choker is sure to invite some envy this season.

With so much gorgeousness in one brand, we can’t wait to grab our ALL THINGS BARCODE top favourites. What are you waiting for? Get browsing and shop your beloved styles right away.

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Write to them at allthingsbarcode@gmail.com

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