When we talk about the new concepts to develop and merge a business over the internet, there’s one name that has shot up the ranks of social media platforms to become one of the most preferred places to launch a business. Every business, big or small, uses Instagram as a medium to bring together and connect its audiences. From affirmative marketing campaigns to increasing hashtags, Instagram has become the language of the hour to tell people about a new venture or business in a very short time.

It wouldn’t be wrong to say that Instagram has become the modern CV for cutting edge business. To be more precise, people love knowing more through Instagram rather than going through detailed CV’s. The most interesting fact is that all the tools that a business needs in the process of expansion, is now available at your fingertips. You can easily apply your own marketing skills and attract people with informative posts and giveaways or you can even let people know your services by labeling them under relevant hashtags. The other option to boost your audience engagement is to use the advertisement platform to let people know about your service or business and persuade them to visit your page.

A brief insight into how Instagram can be used as a platform to express your business.

• For the new emerging businesses, it’s important to curate a feed that is informative as well as attractive at one sight. Keeping your posts bright and simple with a selected theme can give it that magazine sort of appearance and people would love to explore more. It’s important to get the attention of your page visitors at the very first.

• Secondly, business use hashtags and location filters to spread their post to the maximum number of people possible. The more hashtags you add, the more it spreads among the people visiting those hashtags.

• Be professional. Think big and keep things professional. Do a little bit of research as to what people like in your category of business and try to develop things like that. Do a little bit of branding on your page by connecting to your blog/website. Try to get a Logo for yourself and keep it as the profile picture so that people may recognize you. And last but not the least, keep your bio simple yet informative.

• There’s one thing that the new startups always need to focus on, be active and interactive with the pages and business of your field and genre. The more you interact, the better will it be to make your image popular on this social space.

• Once you’ve prepared your page, to make it as expressive as your CV, apply the secret trick to your page. Always remember never to reveal everything in advance. Always leave a hint on your posts and feed to keep your audience engaged and come back to your page. There should always be something more to explore.

Success never comes easily. That’s a straight and simple truth to admit. Instagram is a platform where you need to do stay active every day and explore what else can you do to introduce yourselves to the people. Keep that trial and error attempt going and improve day by day, you’ll see a huge difference in the interactions and views from your audience.